Aura Jewels

There is a big issue about the trust of consumers in the diamond industry. People don’t trust diamond manufacturers and retailers because of those who cheat their customers by delivering to them adulterated diamonds and diamond jewellery. This is why diamond retailers who are genuine and only want to provide what’s best to their customers need to find ways to help their customers understand a diamond’s true beauty and character; and that is where a diamond’s brilliance becomes important. What is diamond’s brilliance? Diamond’s brilliance is nothing but the stone’s light performance, which is a big factor that affects its appearance, and a way to better assess a diamond. A diamond’s appearance is a direct result of the way it interacts with light. When light enters, it gets bent and refracted, and then exits the diamond, returning to the eyes of the viewer. Every diamond interacts with light in a different way, depending upon its shape, size, structure, inclusions, cu