Aura Jewels

Gold is considered as one of the best and safest means of investment, giving better returns compared to any other asset. This is one of the main reasons why almost every Indian wants to invest their money in gold, may it be gold jewellery, gold coins, or gold bars. In fact, gold is so admired by all that it is shopped for on every big occasion like Diwali, Akshaya Tritiya, anniversaries, and weddings. Has the pandemic affected the gold industry? Just like everything else, even gold has been intensely hit by the Covid-19 pandemic ! With the financial crisis that everyone is facing, the number of people shopping for gold regularly has significantly gone down. This is why the gold industry is also facing a downside. Only those who really need some new gold pieces are shopping for the precious metal; and in times of the pandemic, it seems like only those who have a wedding are walking into gold stores to make a purchase. The reason behind this is that with the limitations on

Jewellery is an essential part of a bride with heavy necklaces, earrings, rings, bangles, and more, depending upon either the rites and rituals of a particular caste, or the preference and choice of the bride. Some may want to deck up their entire body with heavy jewellery, while others may want to keep it simple and appealing. Then, there are certain cultures that have to have the bride to wear certain pieces of jewellery. One such culture is that of the South. South Indian women are fascinated with jewellery, especially that made from yellow gold. The South Indian traditional jewellery is unique and defines the culture of southern India. The jewellery pieces are deeply rooted in traditions, cultures, and beliefs. South Indian bridal necklaces A necklace is one of the most attractive pieces of jewellery of any bride. It adds a complete enhancement to the entire attire she’s wearing. The most popular types of necklaces that South Indian brides wear include Mango Mala, Kasu Mal

No outfit is complete without jewellery. The jewellery you wear enhances the look of the garment and polished your personality. Wearing the right jewellery can instantly upgrade your look. But, at the same time, going wrong with your jewellery can create a disaster. And, when you want to create a good image at work amidst your colleagues, what you wear and how you enhance it, becomes even more important. The moment you enter the office, your attire and jewellery will speak volumes about you, striking an impression in the mind of the viewers immediately. This is why we have come up with some Do’s and Don’ts about workwear jewellery that you can follow to create the right impression. Don’t overload yourself with jewellery Anything that goes beyond limits is dangerous; and the same is the case with jewellery. Decking up too much jewellery to work is a big “NO”! First of all, it is always professional to wear minimal jewellery to work, such as diamond studs in the ears, a sma

After gold and silver, investing in diamonds has become a popular strategy. But, understand that an investment is done so that the asset you invest in can reap you benefits in the future, when you’re actually looking for capital. Hence, when you’re making an investment, you need to ensure that you are spending in something that is genuine. Realizing in the future that you had invested in a fake or imitation product earlier will only have you in dire straits! So, be very careful about what you are investing in. And, if a diamond is what you are looking for, we’ll help you know how you can do a research and find if the diamond you are planning to purchase is genuine or fake; and also how to get the right price to be paid for your diamond, without overpaying for it. Identifying a real diamond First and foremost, it is important to identify the quality of diamond you are buying. Is it real or fake? There are a few tests you can do to identify the genuity of a diamond . 

There are a wide range of rings available in the market made of gold, silver, platinum, studded with diamonds, rubies, emeralds, sapphires , pearls, and many other gemstones. Some rings are simple metallic ones, engraved with beautiful intricate designs, instead of being set with stones. Every individual has a different choice, and you have your own preference to wear what you want. But, that is only for everyday rings, or special rings customized for festive wear. However, if it is your engagement, there is one particular element that you would be more likely to choose – a diamond. How the diamond evolved The awe-inspiring aura of a diamond is what has made it a popular choice among engagement ring shoppers. But, this was not the case a few decades back. In fact, you would be surprised to know that diamonds weren’t even used for jewellery quite some decades back! Instead, they were used as decoration pieces and as spiritual objects to keep evil spirits at bay. Then, only a

Diamonds are so popularly used in jewellery today that almost no festive jewellery piece is complete without them. But, this isn't just today. Diamonds have been in such usage since ancient times, with the only difference being that earlier, only the rich and upper class families could afford the gemstone, while now it has become easier for even the middle class families to make a diamond purchase. The primary gemological characteristic of diamonds It is the primary gemological characteristic of diamonds , wherein white light is dispersed into spectral colours, that makes a diamond so visually appealing, bringing to it the admiration it receives today. The white light that enters a diamond is actually composed of a rainbow of colours, with each colour being a unique wavelength of light. When such white light passes through a diamond, each colour travels through it at a different speed. When the light passes through the stone to reach our eyes, it is thus dispersed t