Aura Jewels

There is a big issue about the trust of consumers in the diamond industry. People don’t trust diamond manufacturers and retailers because of those who cheat their customers by delivering to them adulterated diamonds and diamond jewellery. This is why diamond retailers who are genuine and only want to provide what’s best to their customers need to find ways to help their customers understand a diamond’s true beauty and character; and that is where a diamond’s brilliance becomes important. What is diamond’s brilliance? Diamond’s brilliance is nothing but the stone’s light performance, which is a big factor that affects its appearance, and a way to better assess a diamond. A diamond’s appearance is a direct result of the way it interacts with light. When light enters, it gets bent and refracted, and then exits the diamond, returning to the eyes of the viewer. Every diamond interacts with light in a different way, depending upon its shape, size, structure, inclusions, cu...

If you are one who believes in Star Signs and relate everything you do and all your activities with these signs, along with the fact that you love wearing diamonds/gemstones , then there’s good news for you! You can now buy diamonds and gemstones that suit your Star Sign. Let’s learn what kind of diamonds can suit your Star Sign. Aries Aries is the element of fire, which means a sign of energy, courage, and passion. People who are of the Aries sign possess the qualities of leadership. Diamonds are believed to be their main birthstone, symbolizing love and strength in relationship. As an Aries, you can choose a three-stone diamond ring, which represents the Ram symbol for Aries. Taurus Taurus is the element of Earth, representing reliability, devotion, patience, and responsibility. Taurians are ruled by Venus, and are grounded and stable. Their main birthstone is Emerald, which is considered to be the insight of good fortune and youth. You may choose an Emerald ...

One won’t want to miss the sight of a beautiful bride on her wedding day with that heavy lehenga or saree, laden with remarkable and eye-catchy jewellery. After all, this is one day that will never return again, so a bride will want to look her best on this day. With photographers clicking pictures throughout the event, the bride will take every care to pick out the best designer clothes, jewellery, makeup, and hairdo. Among all of this, one of the most precious purchases is that of gold jewellery.  We spend so much into purchasing bridal jewellery , knowing that such heavy jewellery may not even be useful after the wedding. Where else will you wear such heavy jewellery? Unless, another wedding in the family, but how often is that!? But yet, you can’t quit expending on that heavy jewellery for your D-day. We understand this problem, which is why we have come up with a few picks that can help you find the perfect jewellery pieces that you can wear as frequently as possibl...

Gold is one of the most admired metals that almost every Indian woman loves to wear. It is the most precious metal that stays strong and shining without losing its charm or value with time, provided it is pure gold. This is why it is important to educate yourself about gold before purchasing it so that you know that you are making an informed decision about its purity, standard, making charges, and more. Is the gold pure? Make sure you aren’t being fooled into buying fake gold. The purity of gold is measured in Carats, and every pure piece of gold is hallmarked with the Carat value stamped on it. So, whenever you are buying gold , be sure to check for its hallmark, which guarantees its purity. Also, so that the fake gold does not get hallmarked, the Bureau of Indian Standards has made it mandatory to have a proper BIS mark. Thus, you must check for the BIS Hallmark, along with the logo of the hallmarking center. Pure gold will also have inscribed the year of hallmark...

It’s wedding season, and all the brides are busy shopping for their stuff. Not only are they looking to purchase the garments, jewellery, and sandals that they will be wearing for their wedding, but also the things they will put into their trousseau. While the choice of garments and sandals is different for every bride, the choice of jewellery generally comprises of gold or diamonds.  No matter whether you wish to choose modern or traditional jewellery, there are certain must-haves that a bride must add into her trousseau. Even if she is today’s modern girl, there are some traditional goldjewellery pieces that every girl needs for when she has to attend certain family functions or occasions. So, here is a list of the 3 must-have necklaces that you should include in your trousseau. Antique Nakshi Lakshmi Necklace Nakshi jewellery  has been a part of India’s ancient history since the time of kings and queens. With intricate designs and delicate shapes, th...

You may have heard about 18K, 22K, and 24K gold. But, do you know what exactly all these numbers are? To put it in the simplest of words, these numbers depict the purity of gold. But, if you want every detail of what is meant by these numbers and the “K”, you need to read further down this blog.

Customized jewellery has been a popular choice for centuries, and remains popular even today. Peoplelove buying customized jewellery rather than the readily available designs, especially on their special occasions like their wedding, birthday, or anniversary. Also, when it comes to gifting jewellery to someone special, it is a wise decision to get a customized piece of jewellery that can link immediately to his/her heart. When it is for your own collection, you know what you want to buy. But, if you are looking to gift a piece of customized jewellery, here are some considerations that you must make. What is your relationship with the person you are gifting to? First and foremost, the relationship matters the most. Obviously, if you are gifting customized jewellery, it has to be a close and dear one. But, what exactly is the relationship? Is it your spouse, parent, child, or someone else? Closest relationships like spouse, parent, child would love to have some gold or diamond. O...